Articles
Articles
Companies I’ve helped
Find Out What's Costing You Customers
Getting someone from discovering your business to becoming a customer should be straightforward.
But at every stage, something can get in the way. And every point of friction is another opportunity to lose a potential customer.
There are five places I look for problems.
Discovery
Can the right customers find you?
First Step
How easy is it to for customers to take action?
Process
How easy is it to keep moving forward?
Purchase
How easy is it to buy from you?
Feedback
Are you learning from what's going wrong?
Don't just take my word for it.
James is the most performance focussed marketer I know. No matter the scenario/challenge even before designing a solution, James' first thought is what does winning look like? A logical, analytical and insightful marketer, he makes no assumptions and follows facts diligently. Having observed James at close quarter I can confirm he is the modern marketer, totally grounded in the reality of the business and obsessed with its requirement for profitable growth.
Baba Awopetu
Strategy Director, Stragmar
James is good-humoured, smart, detailed, fair, and was thorough in his expectations and objectives. This clarity made it easy for my team and I to excel in our work. I've been in hundreds of meetings with as many marketers, and James stands out to me as being one of the rarer types who is very clear about what he's trying to achieve.
Alex Minchin
Managing Director, Zest
James is tenacious, agile, results-driven and an extremely resilient marketer. His commercial acumen and ability to achieve ambitious targets is rock solid. James' hands-on approach, ability to process vast amounts of information and break it down into simple concepts and resourceful attitude are some of the assets he brings to the table.
On a personal level, James always brought a charming character which makes working with him very likeable.
Mehug Garg
It is rare to work with someone who has such a powerful blend of energy, intelligence and laser sharp focus on performance.
The vision correction industry is known for being ruthlessly competitive. Marketing professionals need to understand the entire landscape in granular detail to achieve ROI positive results. James demonstrated an understanding of "the big picture", and delivered impressive and record breaking marketing results for the company.
Tukshad Engineer
James is the most performance focussed marketer I know. No matter the scenario/challenge even before designing a solution, James' first thought is what does winning look like? A logical, analytical and insightful marketer, he makes no assumptions and follows facts diligently. Having observed James at close quarter I can confirm he is the modern marketer, totally grounded in the reality of the business and obsessed with its requirement for profitable growth.
Baba Awopetu
Strategy Director, Stragmar
James is good-humoured, smart, detailed, fair, and was thorough in his expectations and objectives. This clarity made it easy for my team and I to excel in our work. I've been in hundreds of meetings with as many marketers, and James stands out to me as being one of the rarer types who is very clear about what he's trying to achieve.
Alex Minchin
Managing Director, Zest
James is tenacious, agile, results-driven and an extremely resilient marketer. His commercial acumen and ability to achieve ambitious targets is rock solid. James' hands-on approach, ability to process vast amounts of information and break it down into simple concepts and resourceful attitude are some of the assets he brings to the table.
On a personal level, James always brought a charming character which makes working with him very likeable.Mehug Garg
It is rare to work with someone who has such a powerful blend of energy, intelligence and laser sharp focus on performance.
The vision correction industry is known for being ruthlessly competitive. Marketing professionals need to understand the entire landscape in granular detail to achieve ROI positive results. James demonstrated an understanding of "the big picture", and delivered impressive and record breaking marketing results for the company.Tukshad Engineer
Fix Your Funnel
Fix Your Funnel
If your company generates traffic but growth has stalled, the issue is often friction inside the acquisition system.
If your company generates traffic but growth has stalled, the issue is often friction inside the acquisition system.
